Raju Woodward is a marketing copywriter and former journalist. He was in need of a portfolio refresh. We collaborated to make a fresh and fun personal identity to showcase his professional work.
PROCESS
For this project I created three concepts based on an initial interview and questionnaire provided to the client. The site was designed and developed by me.
Direction 1
Vision Board
• Humanist sanserif typeface • Serif display typeface • Sentence-case • Friendly • Fun & provocative use of color • Unexpected playful use of illustration
Direction 2
Vision Board
• Geometric sanserif typeface • Bold font use • Use of geometric shapes • Font as graphic element • Fun & provocative use of bold radiating color
Direction 3
Vision Board
• Geometric sanserif typeface • Bold font use • Use of geometric shapes • Font as graphic element • Fun & provocative use of color combination • Unexpected mix of collaged elements
